The complexity of the hospitality and travel marketplace; emerging new channels, eroding price margins, increasing customer demands, and soaring energy costs, has made it increasingly difficult for small businesses to compete. In order to mitigate the high cost of doing business, technology has become a strategic tool. Due to constantly evolving technology, it is imperative that companies make software choices that are strategic and future focused.
Hospitality, transportation, and travel companies large and small, must also recognize the migration to the Internet and realize how important it is to their business, now and in the future. The rise of GDS systems and their affiliation with Internet companies such as Travelocity, Orbitz, Expedia, and Hotwire is allowing large providers the ability to compete worldwide while small and independent companies struggle for visibility.